CODY MCKAY
A Rising Force in Motorsport & Sponsorship
When brands partner with Cody McKay, they’re not just getting a logo on a race car, they’re aligning with one of the most engaging and fastest-rising personalities in Australian motorsport.
From gritty racecraft to behind-the-scenes honesty, Cody has built a loyal and growing fan base across social and broadcast media. Every round, his name and sponsors are seen by hundreds of thousands of motorsport fans across national TV, streaming platforms, and trackside audiences.
Massive Exposure: 34+ minutes of live national broadcast time at Sandown alone, valued at $1M+ in equivalent advertising.
Digital Reach: 652,000+ cumulative digital footprint across TikTok, Instagram, YouTube, and Facebook, growing at record pace.
Engaged Fans: Motorsports’ most brand-loyal audience. 40% of Bathurst viewers earn $100K+ annually, making them high-spend, ready-to-convert customers.
Unfiltered Personality: Cody’s no-nonsense, funny, and real voice makes him a fan favourite and by extension, his partners get seen, trusted, and talked about.
Content Creation Machine: From race recaps to viral TikToks, Cody creates content that gets noticed, giving his sponsors exposure long after the race weekend is done.
Proven Results for Brands: Past collaborations have driven major traffic spikes, sales surges, and genuine brand engagement.
Why Partner With Cody?
Logo placements (car, suit, helmet, merch)
Social media integrations (posts, reels, TikTok collabs)
Branded content (product demos, activations)
Broadcast mentions & interviews
Trackside activations & B2B networking
Hospitality packages (hot laps, pit access, meet & greets)
Sponsorship Opportunities
