The ROI of Motorsport
Marketing in Australia
Why brands that show up trackside win off-track
Let’s Talk Stats
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193,219 fans
Bathurst 1000 attendance (2024)
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4.8 million Australians
Reached by Supercars broadcasts YTD 2025
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1.223 million TV viewers
Bathurst race day audience on Seven
Motorsport isn’t just sport, it’s a marketing engine.
National live audiences in the hundreds of thousands
Millions tuning in via Seven, Fox Sports and Kayo
Highly engaged trade, regional and SMB decision-makers
Why Coleman & CO?
Creative built for broadcast
Logos and assets designed to pop on TV and live streams.
Trackside to TikTok
Race weekend → Reels, Shorts, TikToks in 24hrs.
Audit-grade reporting
Exposure logs, media value, lead capture and ROI dashboards.
