MICHAEL SHERWELL
Welcome to the fast lane of brand visibility — where bold personality meets big performance.
Michael Sherwell isn’t just a driver. He’s a walking headline, a fan favourite, and one of the most broadcasted names in the Tyrepower V8 SuperUtes Series. Backed by his own team, a dynamic support crew, and a loyal audience, Michael delivers serious sponsor value every single round.
TV Time That Turns Heads
Michael’s presence on the track isn’t just powerful — it’s televised.
In just one race weekend, he secured 34+ minutes of national airtime across:
Kayo Sports
Foxtel
Channel 7 (7mate + 7plus)
To put it in perspective, 30-second ad slots during Supercars coverage range from $5,000–$15,000.
Michael’s exposure? Up to $1M+ in equivalent value.
And his name keeps being called — literally.
With frequent mentions by the commentary team and shots of his livery on screen, your brand gets maximum visibility.
A Driver with a Camera-Ready Brand
Michael Sherwell Racing is built for today’s content-hungry world.
Expect punchy social media posts, fan shoutouts, behind-the-scenes reels, and branded content that:
Stops the scroll
Builds real relationships
Puts your brand where the fans are
You’ll get a steady stream of usable content, perfect for your own socials or ads.
The Hooligan Factor
Michael’s nickname isn’t just for show. It’s for impact.
He’s bold, cheeky, relatable, and completely unforgettable. That’s why fans love him, and brands benefit from aligning with him.
Whether he’s racing, chatting on camera, or engaging at a local business, Michael brings energy and authenticity.
Based in Newcastle, NSW, Michael has strong local roots and a national platform.
He’s supported by a grassroots fanbase and respected across the paddock , making him the perfect ambassador for businesses who want both hometown credibility and national cut-through.
Whether you're a major brand or a local business, there’s a partnership tier to match your goals:
Car livery & race weekend signage
Branded digital content
On-site activations
Giveaways, QR codes, and lead gen integrations
And with package entry points from as low as $1,500, this is one of the most affordable high-ROI opportunities in Australian sport.
Ready to make your brand unmissable?
Let’s chat about how you can get your brand on the track, and on every screen.
Spots are limited for Bathurst and beyond, don’t miss the next big round.
Fill out the form below or contact us directly at megan@colemanandcopr.com.