AMAR SHARMA
Amar Sharma isn't your average driver - he's a CEO, team owner, and strategic partner competing on Australia's most prestigious motorsport stage.
As the founder of VAST Motorsport and an entrepreneur with four successful businesses, Amar brings a unique commercial mindset to competition. In 2026, his debut in the Porsche Carrera Cup Australia marks the next chapter: blending his precision and high performance to perform in the nation's most elite racing series.
Why the Porsche Carrera Cup Delivers Next-Level ROI
Global Prestige & Elite Reach (The F1 Advantage)
The Porsche Carrera Cup Australia is the nation’s most prestigious one-make championship, and it’s the only official support category to race at the Formula 1 Grand Prix. This alignment guarantees unparalleled, high-value exposure:
International Broadcast: Your brand gains coverage across Sky Sports F1, Kayo, and F1TV, reaching audiences in over 50+ countries.
Mass Live Audience: Exposure to over 465,000+ live spectators and 3.6 million+ broadcast viewers during the four-day Grand Prix event alone.
National Broadcast: Consistent exposure nationwide on Fox Sports, Kayo, and 7PLUS, reaching a total of 9.5 million+ viewers across the season.
Premium Brand & Audience Alignment
By partnering with Amar Sharma in the Carrera Cup, your brand instantly aligns with a premium motorsport ecosystem built on speed, trust, and innovation.
Luxury Association: Your brand is seen trackside and digitally alongside global luxury and performance marques, including Rolex, Louis Vuitton, Mercedes-Benz, and Lenovo.
Targeted Customers: Our audience directly mirrors your ideal customer profile - financially engaged, trust-driven, and emotionally connected to asset protection and performance.
Buyer Intent: Motorsport fans are valuable customers: 61% plan to buy a new car within three years, and they are 50% more likely to buy from sponsor brands.
Measurable ROI and B2B Influence
We don't just generate attention, we convert it into measurable value through storytelling and data. Partnering with Amar gives your brand access to B2B influence, national credibility, and international resonance.
Proven Results: Our strategic partnerships have demonstrated the power to drive impressive growth, including securing insurance product sales and achieving an average return of 10x investment value for partners within 12 months.
Business Integration: Amar is an active advocate who leverages his business acumen to drive value, making B2B introductions and integrating sponsors directly into his commercial network.
Purpose-Led Performance: Beyond performance, Amar champions inclusion through programs like The Ability 1000 and Milly's Community Foundation, providing sponsors with authentic opportunities for tangible CSR outcomes that align with modern ESG frameworks.
Have your brand alongside:
Let’s build something bigger than racing.
Sponsoring Amar Sharma means aligning your brand with grit, heart, visibility, and legacy. Whether you're looking to increase brand exposure, activate a national campaign, or tap into B2B and community impact, this is your chance to stand out in a crowded space.
Get the Sponsorship Deck or Request a Brand Integration Call via the form below.