The ROI of Motorsport
Marketing in Australia

Why brands that show up trackside win off-track

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Let’s Talk Stats

  • 193,219 fans

     Bathurst 1000 attendance (2024)

  • 4.8 million Australians

    Reached by Supercars broadcasts YTD 2025

  • 1.223 million TV viewers

     Bathurst race day audience on Seven

Partner with Coleman & Co

Motorsport isn’t just sport, it’s a marketing engine.

  • National live audiences in the hundreds of thousands

  • Millions tuning in via Seven, Fox Sports and Kayo

  • Highly engaged trade, regional and SMB decision-makers

Meet our Drivers

  • 193,219 fans, 3.396m national reach

    Bathurst 1000

  • 259,400 fans, biggest Supercars crowd

    Adelaide 500

  • 452,000 fans across four days

    Australian GP

  • 4.8m Australians reached YTD 2025

    Supercars (season)

What $600,000 in Supercars Delivers

  • $488k AVE (TV + streaming + digital impressions)

  • $407.5k (sales + trade accounts)

  • $150k (brand lift on existing revenue)

  • $1.045m return

  • 1.74×

  • Under-activation → We design activations first

  • Attribution doubt → UTMs, CRM wiring, QR capture

  • Event volatility → Balance tent-poles with season content

Risks & Mitigation

Why Coleman & CO?

Creative built for broadcast

Logos and assets designed to pop on TV and live streams.

Trackside to TikTok

Race weekend → Reels, Shorts, TikToks in 24hrs.

Audit-grade reporting

Exposure logs, media value, lead capture and ROI dashboards.

Motorsport is a high-performance sport.


With Coleman & Co, your sponsorship is a high-performance investment.

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